Business Model and Strategy

Grafton is an international distributor of building materials and DIY products,
currently operating market leading brands in the UK, Ireland, the Netherlands
and Finland. Our strategy is to become a leading European distributor of building
materials, operating trusted local brands in each market where we operate.

  • Focus on European markets with structural long-term growth drivers, such as housing shortage and the need to improve the existing housing stock
  • Continue to strengthen our market positions in existing geographies organically and via acquisitions
  • Drive service excellence for our customers through our differentiated distribution models
  • Acquire new distribution platforms in fragmented European markets with structural growth drivers and
    develop market leading positions through organic development and bolt-on acquisitions
  • Leverage best practices across all our operating businesses (e.g. Finance, HR, Procurement, Merchandising, Sustainability, IT)

Our strategy is supported by:

Supportive organisational structure and management

• Group expertise and economies of scale;
• Actively working with and supporting Business Unit management teams on growth agenda and strategy;
• Cost synergies created by leveraging infrastructure and processes in established countries;
• Applying Group best practices across different areas such as HR, IT, procurement, merchandising and sustainability; and
• Allocating capital for further development.

Excellence in service

• Focusing on delivering excellent service for our customers who are primarily SMEs, small installers and independent builders;
• Differentiated business models with competitive advantage;
• Offering energy efficient products and sustainable product solutions;
• Investing in our online trading capability and improving our branch network; and
• High profile and convenient locations

Strong Financial Base

• Delivering sustainable long-term returns for shareholders;
• Generating strong cash flow from operations; and
• Maintaining a strong balance sheet.

Ethics and Integrity

• Commitment to the highest standards of ethics and integrity;
• Respect for our customers and colleagues; and
• Sharing best practice and guidance on ethics, integrity and sustainability.

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